Things to consider for your channel letter signage


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Channel letters are an excellent way to publicize a new business. They are three-dimensional signs, highlighting letters, numbers, or symbols. They contribute to the creation of the brand, a fundamental commercial strategy to enter and position oneself in the market in all types of industries.

Let’s take a look at some of the other areas where they can help.

  • Signposting the site with eye-catching resources
  • Provide accurate information.
  • Create the brand name.
  • Demonstrate creative designs.

What are the advantages of this signage in the shopping plaza?


When this business signage is chosen to represent a company in a wide range of industries, it offers many benefits. Generally, we will find it on the exteriors of public buildings, shopping malls, or companies.

  • Creative and eye-catching visibility: this is one of the features that makes them so popular. It even has the advantage that it can be illuminated, so at night it will be even more eye-catching.
  • Excellent signs: Because of how they look, they are perfect for letting people know about a business or company from anywhere.
  • Versatility: Due to its flexibility to be adapted, it can be designed in the size, color, and format desired, adapting it to the brand image to be transmitted and to the people of the shopping plaza or any other audience
  • Energy savings: one of the main characteristics of LEDs is their energy efficiency, since they have low energy consumption and excellent brightness performance.
  • Durability: Another of their advantages is their durability over time. Due to the characteristics of the materials they are made of, they are resistant to inclement weather and weathering.
  • Economical and easy to maintain: These signs are very conveniently priced and easy to maintain. In the event that they need to be repaired, they are much easier to repair than neon signs.
  • Customizable: They are easy to fit to the needs of each customer because they are made of high-quality materials and can be used in many different ways.
  • Identity: A characteristic that gives them many advantages is the creativity with which they are made. In today’s market, there are multiple options to give more and more touches of distinction and details to each sign. Those specific details are what will lend credibility to the brand and keep it in the minds of buyers.
  • Sustainability: As they are economical and very durable, they are environmentally friendly, since they do not generate higher costs due to the use of LED technology.
  • Luminosity: They have the option of being illuminated or not, providing greater benefits and advantages, especially at night when all the illuminated signs in the city are lit.

Types of illuminated channel letters

Due to their various characteristics, lit channel letter can be classified as follows:

  • Standard front illumination
    In terms of frequency, aluminum structures with plastic fronts are the most common type of this product because of their durability and versatility. Although polycarbonate (which is more opaque) is the most durable material, acrylic (which is more transparent) is the best choice for a brighter look. Inside are neon or LED lights that give it a nice glow.
  • Halo-illuminated letters
    Customers who want to highlight the high quality and sophistication of their offerings often choose this option. These letters, which have aluminum faces and turns and are often raised from the wall or gutter with an open back to create a “halo” effect from the neon or LED lights inside, are also known as reverse channel letters.
  • with front and rear illumination
    They are most likely to be chosen by those who believe that “more is better.” Essentially, it is a hybrid of the two previous ones, so you could say it is a synthesis of the two.

Best signage company near you

Companies and businesses can reach their marketing and sales goals more easily if they plan and design good signage with creativity, good ideas, and the right tools.

To help you achieve this, there are excellent professionals in the market ready to guide you at all times through personalized advice.

Thus, at Loyalty Signs, we believe in the responsibility of creating visual advertising because not only the client’s investment should be taken care of but also the integrity of the brand.

That is why we dedicate ourselves to each project, paying close attention to the results that each client deserves. To do so, we always make sure to use the best materials, tools, and methods.

We create environmentally friendly products by establishing efficient business and manufacturing practices.

In addition, we guarantee service within 24 hours to our customers located in Miami.

For some time now, we have stood out as a leading Miami’s Sign company. What’s more, we specialize primarily in high-quality signage for regional, national, and international markets. But Loyalty Signs is also dedicated to creating eye-catching billboard designs.

We accompany each client from the beginning of the project to the after-sales service we offer. We give each of our clients a completely personalized and dedicated process. We visit the installations and give a full guarantee of our work.

If you want to know more about our design, creation, installation, repair, and maintenance services for signs in Miami and the surrounding areas, or if you are ready to make your order, please don’t hesitate to contact us, we have a lot of business sign ideas!

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Dante Del Castillo
Dante Del Castillo
03:15 10 Aug 23
Loyalty signs was the first company that I found in all my life working in business it’s fast, responsible people I highly recommended.
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Very professional! Always on time. You can trust.
Hakki Ilker Dengizli
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22:53 10 Mar 23
Thank you so much. They came out and replaced all the lights within out commercial exterior sign and cleaned all the letters. It looks Brand New now.
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Excellent work done! They have a great graphic design team, professional sign installers. The result is exactly what we are looking for
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14:25 15 Oct 22
We have renewed our sign, replacing it with a high quality led sign. Thanks to Loyalty for the work done, and for their kind and professional attention
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