When starting a business, all merchants know the importance of having the right exterior commercial signs .
- It is the first impression that potential customers get when deciding whether or not to enter your business.
- Plays a fundamental role in defining the brand
- Make sure people can hear about your business throughout the day
- Convey a message in a short, simple and fast way
- Help you know where your business is
- Installing a comercial sign makes your business stand out among others
Recommendations for your commercial outdoor signage
There are a few key things to keep in mind when deciding to put up exterior company signs :
- Knowing who the recipients are going to be allows the message to be well received in the most effective way possible.
- Being clear about the regulations in your area that indicate the type of custom storefront signage allowed will save you time and money by avoiding having to redo the work.
- Type of material, design, durability, space and budget are important variables to measure when selecting and designing your custom business sign.
What type of storefront sign are better for your business
Once you have the idea, it is important to know the different options in outdoor signage for business to then know which one is convenient for your business.
Below we will present a list that will allow you to better understand the types of signage available so that your choice is undoubtedly the best.
- Channel Letters : ideal for exteriors because each letter, symbol or number is presented three-dimensionally , managing to stand out individually and definitely attracting attention.
- Reverse Channel Letters : one of the most striking since each letter, symbol or number is illuminated from behind causing a reflection on the wall that does not go unnoticed by passers-by. Recommended especially for those businesses open 24 hours. Its halo effect ensures its visibility at any time of the day.
- Monument Signs : they have an independent structure that can be made of metal, stone, marble, brick, concrete or metal in which they carry the name of the business, the logo and any information that you consider relevant to add. We usually find them for example in corporate buildings, shopping centers, schools, churches and condominiums.
- Pylon Signs : these are independent stainless steel signs with larger size that allow you to combine text, images and logos in a creative and very striking way. Its big height allows you to be seen from a long distance, making your business reach more people. They can display a message on both sides and be illuminated or backlit.
- Light Box : made with durable materials ready to be used in any location, they are highly demanded by car dealerships, service stations, supermarkets and many other businesses that seek to convey messages that capture attention from the outside of their premises since these cabinets style signs provide strong visibility with led lights.
- Interior Signs – Once customers walk into your business, the front desk is key. These posters are designed to a high quality and make a significant visual impact . As its name indicates, interior signs require a design thought out according to the dimensions of the space and the optimal distances for its clear visualization.
- Storefront Signs : They constitute the first image of your business for your customers since they are located outside of it. They manage to provide identity to your business and draw the attention of potential customers. They are of high quality and low cost . The design is attractive, innovative and personalized to what you want for your brand.
How are channel letters made
Loyalty Signs believes it is essential to know the needs and intentions of its clients , this is the reason why it continues to support them at all times by getting involved in their custom business sign project , always maintaining a firm commitment to the environment.
We have highly qualified personnel who will guide you and provide personalized follow-up to create a poster that will create a high impact due to its quality and design, while always maintaining a reasonable price.
We go through the commercial area near your business to have more tools and discuss all possible options in commercial signs (channel letters, reverse channel letters, monument signs, pylon signs, light box, interior signs, storefront signs) to make sure you have the best option for your company.
also have a virtual board where you can see how the exterior company signage would appear after its installation. This will allow us to ensure that you are completely satisfied with the result.
Don’t forget that we provide a warranty for the billboard’s electrical system.
How to improve the presence and branding of a business or store.
To have an impressive business sign, it is important to have a high quality brand and logo. This can make all the difference for your business in a crowded and competitive environment.
There are many business sign ideas to consider, and questions to ask yourself, before purchasing one.
- At what time of day do I want it to be seen?
- What languages will I handle?
- Is it better to do it with words, symbols or pictograms ?
- Is it necessary to include information about my address or maps?
- What place of importance in the store signage should my brand name occupy?
- How long will it be valid, will it need to be updated, how often?
- I will have to take into account climatic factors such as the temperature and the light it receives
These and other technical issues are addressed by the Loyalty team to achieve your greatest satisfaction when implementing a signage install in your business.